A Three-Day Reimbursement Literacy Program
Know the rules. Change the game.
Reimbursement Literacy 201/301
The reimbursement system isn't confused — it's just not built for women. We give you the foundation to understand it, the clarity to identify where it fails, and the tools to act.
CPT codes, coverage decisions, and payer negotiations — decoded so you can navigate the system with confidence.
The structural gaps driving the women's health care crisis — and the policy landscape behind them.
Concrete policy navigation strategies and advocacy frameworks you can take back and use immediately.
Identify where your product, service, or innovation fits in the reimbursement landscape — and chart a clear path to coverage.
A new competency for women's health
Reimbursement literacy is the missing competency in women's health. Most operators, investors, clinical leaders, and policy professionals working in this space hit a reimbursement wall at some point — and most don't have the analytical framework to understand why or what to do about it.
I introduced this concept on stage at Women's Health Week, and the response told me what I already suspected: the ecosystem knows this is the gap. This summit is the first program built explicitly to close it.
Reimbursement literacy isn't a one-event thing. It's a competency we build together — across cohorts, across roles, across years. This is where it starts.
Presenting Partner
Tribunus Health is a revenue cycle management and market access firm with an exclusive women's health practice. Their team helps providers, startups, and health systems navigate CPT coding, payer negotiations, and coverage pathways — turning reimbursement complexity into sustainable revenue. They have worked with some of the top women's health companies on their reimbursement strategy including Allara, Spring Fertility and Seven Starling.
Explore Tribunus' Women's Health practice →Why They're Here
Committed to closing the women's health reimbursement gap
"The reimbursement gap is one of the most urgent, solvable problems in women's health."
Tribunus Health's partnership with this summit reflects their commitment to education, transparency, and equipping the entire ecosystem — clinicians, founders, and advocates — with the knowledge to drive lasting change.
Curriculum Partner
Rubrum AdvisingRubrum Advising helps healthcare innovators navigate market access, FDA regulation, and policy — bringing federal-policy depth to companies that need to turn clinical evidence into CMS reimbursement and broad coverage. Founded by former CMS Chief Medical Officer Lee Fleisher, MD, Rubrum's bench spans medical device, therapeutic, and health system work.
Our Day 1 co-teacher Tamara Rook (Principal & VP, Market Access) and Day 2 federal-architecture voice Lee Fleisher both come from Rubrum.
Learn more at rubrumadvising.com →The Schedule
How reimbursement actually works once you go past the basics: coverage, payment, and coding as three different problems. Co-taught with Tamara Fuller Rook (Rubrum Advising) on how reimbursement strategy differs across med devices, biologics, digital therapeutics, virtual care platforms, and care coordination.
Opens with a federal-architecture kickoff from Lee Fleisher (former CMS Chief Medical Officer, Rubrum Advising). Allison Thomas (Tribunus) teaches the four-category diagnostic framework. Jodi walks the nine structural failures. Closes with a fireside on the economics of invisibility.
The federal moment in depth, then three contrasting reimbursement journeys — learn from the women's health operators who've done it. Closes with the Allison Thomas + Jodi-led "Building Your Reimbursement Strategy" framework featuring Tribunus's payer-contract red flags. Every attendee leaves with the Summit Toolkit and a Monday-morning action plan.
The Summit Toolkit
Every attendee gets the Summit Toolkit — a strategic framework from In Women's Health plus three operator-tactical assets from Tribunus Health.
A six-prompt strategic frame your leadership team can take into your next reimbursement meeting.
The professionally designed Tribunus workbook on positioning your organization for payer negotiations.
The six contract red flags Tribunus has identified across women's health payer negotiations, with pushback language.
Tribunus's guide for clinical-practice administrators on choosing a negotiation partner and the contracts that matter most.
Who Should Attend
Whether you work in women's health, invest in it, advocate for it, or simply live it — this summit was built for you.
Understand the payment systems shaping what care you can offer — and how to advocate for change from inside the system.
Build smarter with a clear-eyed view of what the market will — and won't — pay for, and how to change the equation.
Turn frustration into strategy. Get the data, language, and frameworks to make the case where it counts.
Payers, pharma, health systems, and investors who want to understand the demand side of women's health — and get ahead of where it's going.
Get the reimbursement framework you need to evaluate women's health deals — and a structured view of where the federal moment is heading.
Understand the architecture, the disparities, and the policy moment. The reference points and framework you need to write, study, or advise on women's health reimbursement.
Featured Speakers
Founder & CEO
In Women's Health
Vice President & Principal
Rubrum Advising
Former Director, Centers for Medicare & Medicaid Services
Summit Advisors
Join women's health professionals, founders, and advocates for three sessions that will change how you see — and act in — this system.
All three sessions included · Strategy workbook · Presented by Tribunus Health